We’re thrilled to announce a meaningful and impactful new partnership between Haleon—the company behind trusted oral care brands Sensodyne and Parodontax—and Chimes Israel.
Together, we are launching a unique initiative that promotes oral health among children, teens, and adults with disabilities—because everyone deserves to smile with confidence.
As part of this collaboration, Haleon will donate 1 shekel to Chimes Israel for every Sensodyne or Parodontax toothpaste purchased through Super-Pharm’s online platform. In the near future, this campaign will expand to additional retail channels, allowing even more people to get involved.
The funds raised will support Chimes Israel’s specialized programs that combine oral health education with tailored, person-centered care, helping to make dental health accessible, respectful, and empowering for all.
This partnership was born from the heart. It began with a volunteer day, when Haleon employees spent time with individuals at Chimes Israel’s centers. Moved by the experience, many chose to come back, and that genuine connection sparked a broader vision. Haleon’s leadership was inspired to deepen its commitment, transforming a day of service into a long-term social impact initiative.
Want to help create more smiles?
Take part in this simple yet powerful act of giving. When you purchase Sensodyne or Parodontax toothpaste via the Super-Pharm online store, you’re not just caring for your own smile—you’re helping someone else gain the tools, knowledge, and support they need for better oral health.
📣 Share this initiative, spread the word, and support a smile.
Together, we can break down barriers and bring oral health education to more people with disabilities—empowering them to smile with confidence, every day.
